Benefits of Outdoors Mobile Media

Early Time's Boat

“Outdoor media also reaches the entire socioeconomic spectrum of Americans, according to the study. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper -- almost one out of three Americans do not read a daily newspaper anyway -- and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.”

“Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior.”

Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics,” notes Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).

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